Here are the facts: American Express was hosting some concerts. Kenny Chesney was headlining one said concert, and Jonathan Demme was set to direct its live stream on YouTube. On a deadline to end all deadlines, Waypoint met the two celebs in Wildwood, NJ to film on a Friday, then edited and mixed like mad to deliver this promo before Kenny hit the stage on Tuesday—at which point we promptly hit the whiskey.
AGENCY Momentum USA
DIRECTOR Jonathan Demme