Waypoint’s first ever marijuana spot! Working alongside our friends at Spillt with director Brian Eloe at the helm, we created custom props including a giant ice block (ok, not real ice) filled with high end buds (real buds) for Rythm Cannabis. Using a collection of trickery including dry ice, liquid nitrogen, vacuum chambers, and good old fashioned smoke & mirrors (literally), our amazing crew created a fantastical world in which to create some THCinema magic.

CREDITS

CLIENT Rythm Cannabis
DIRECTOR Brian Eloe
PRODUCER Jed Mortenson / Kate Swift
DP Harry Clark