WHOLE FOODS

Let’s take this thing to the South, shall we? The deep South. That was our charge when we traveled to White Oak Pastures outside of Bluffton, Georgia to capture third-generation cattle rancher Will Harris in his element. Will’s gritty passion bled through onto the film and proved the valuable source-to-store relationships that Whole Foods fosters with care.

CREDITS

CLIENT Whole Foods Market
DIRECTOR Jed Mortenson
DP Will Myers