Let’s take this thing to the South, shall we? The deep South. That was our charge when we traveled to White Oak Pastures outside of Bluffton, Georgia to capture third-generation cattle rancher Will Harris in his element. Will’s gritty passion bled through onto the film and proved the valuable source-to-store relationships that Whole Foods fosters with care.


CLIENT Whole Foods Market
DIRECTOR Jed Mortenson
DP Will Myers