When Portland agency North asked us to find a ruggedly beautiful and physically challenging backdrop for their client Dick’s Sporting Goods and their ‘Director of Toughness’ competition, we needed to look no further than our own backyard. The Boulder Flatirons and their mountainous trails provided the perfect course for the DSG employees. Since there would be no take 2, Waypoint had to leapfrog multiple camera crews and 10 GoPros during this live event to be sure to cover all of the action on the trail. The final video captured all of the trials and tribulations as our DSG employees raced through the thin air in their competition to join the Team of Toughness.

CREDITS

AGENCY North
PRODUCER Jed Mortenson
LINE PRODUCER Danny Taff
A CAMERA Dennis Flippin
B CAMERA Joe Baran
C CAMERA Colin Witherall